Case Study: How SpectrumBPO Helped a First-Time Seller Build a Profitable Store from Scratch

Starting an Amazon store is easy. But starting an Amazon store that actually sells? That’s where the real challenge begins. From branding and keyword strategy to listings, advertising, and compliance—every step must be executed with precision. Working with a full service ecommerce agency like SpectrumBPO gives you access to the strategy, data, and execution that new sellers need to survive and scale.

For sellers looking to launch a high-converting storefront from day one, the team at SpectrumBPO, a Richardson-based full service ecommerce agency, has created a proven blueprint. With over 400 in-house professionals specializing in Amazon growth, SpectrumBPO doesn’t just help clients launch stores—they help them build businesses.

Case Study: “UrbanSkin Naturals” – A Brand-New Seller with a Big Goal

Client: UrbanSkin Naturals – a startup skincare brand focused on natural acne treatments
Platform: Amazon.com
Challenge: No previous ecommerce experience, unclear on launch roadmap
Objective: Build a brand, create a store, and start generating sales within 90 days

The Challenge

UrbanSkin’s founders had a vision: deliver natural, affordable acne treatment products to people who wanted clean skincare without chemicals. But they had zero experience selling online, let alone in Amazon’s hyper-competitive environment.

They needed everything—from brand identity and store setup to product listing, marketing, and compliance. T

SpectrumBPO’s Step-by-Step Store Launch Blueprint

Here’s how SpectrumBPO’s amazon seller experts  built a fully optimized Amazon store from scratch and helped UrbanSkin hit profitability in under 3 months:

1. Brand Development & Identity

SpectrumBPO’s creative branding team worked closely with UrbanSkin to develop a cohesive brand story, logo, packaging, and voice that resonated with their natural and health-conscious audience.

2. Keyword-Backed Listing Strategy

The SEO team conducted deep keyword research, identifying high-volume, low-competition keywords that were relevant to skincare buyers. Listings were created with clear, benefits-driven titles, bullet points, and optimized backend search terms.

3. Storefront Design & A+ Content

Using Amazon's Brand Store builder, SpectrumBPO created a visually appealing storefront that matched the brand’s tone and told a compelling product story. Custom A+ content was added to highlight product benefits and build shopper trust.

4. PPC Campaign Launch

Amazon ads were launched using a phased approach—starting with auto campaigns to collect data, then moving into manual targeting with bid optimization every 48 hours. The PPC team managed spend to ensure profitable growth from week one.

5. Account Compliance & Logistics

The compliance team ensured UrbanSkin followed Amazon’s brand and product regulations, including proper category approvals, documentation, and backend setup. Inventory and fulfillment were streamlined with FBA onboarding support. hat’s when they chose to hire Amazon brand management agency SpectrumBPO to take the lead.

Results After 90 Days

• $38,000 in revenue with 3 SKUs
• 7,000+ monthly visitors to the brand store
• 24% conversion rate on top-selling product
• “Amazon’s Choice” badge within 60 days
• 0 account warnings or violations

These results weren’t by accident—they were the outcome of SpectrumBPO’s hands-on blueprint, real-time strategy optimization, and the dedication of seasoned experts who understand Amazon inside and out.

Why Most Amazon Stores Fail—And How You Can Avoid It

Many sellers jump into Amazon with great products but no plan. Others rely on outdated advice or attempt DIY listing creation without understanding Amazon’s A9 algorithm, buyer behavior, or compliance requirements. That’s why most fail within months.

 Whether you're just starting or planning to rebrand, their team gives you everything needed to turn your Amazon presence into a real business.

Final Thoughts
If you're asking how to start an Amazon store that actually sells, the answer is simple: Don’t do it alone. Let the professionals guide your success with a blueprint that works.

SpectrumBPO’s Richardson-based amazon seller experts have helped launch hundreds of successful stores—UrbanSkin Naturals is just one of many. Your brand could be next.

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